I spent my morning listening to a graduate of games art and design who then continued his study at the university of dundee where he received a masters. It was interesting to here his thoughts on the games industry as it stands at the moment. It was slightly disheartening hearing it is so hard to get into the games industry because of the recession, although it is good that we are not being wrapped up in cotton wool and told we will all have jobs when we leave.
I found it interesting that Chris suggested we need to create a game to get a career in the industry. I am now considering finding a programmer to help me create a game for both our portfolios. It may be possible to find a student at UEA that is willing to participate.
The one thing that really impacted me from the lecture was how he was so negative about being a 2D artist because it is challenging. he stated he originally wanted to be a 2D artist until he found out how much knowledge you have to have. I myself did not realise it would be so hard to become a 2D artist compared to 3D.
I have found myself looking into 3D environment design as a career after I finish the degree because I think that is where my strength lies.
Transmedia storytelling-
In Transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme.
To explain transmedia storytelling it is worth while viewing a subject that has been told across varying medias. Batman is a brilliant example of this. To date it has been viewed as:
Film
Game
Comic
Television series
Some of these medias link, for example Batman Begins was released and did extremely well at reinventing the the franchise. Batman arkham asylum was created soon after. The idea is that the audience that enjoyed the film buy the game because they like the narrative and want a deeper understanding into the characters for example. Each media creates a larger target audience for the franchise.
professor, Henry Jenkins used the term in his MIT Technology Review article, "Transmedia Storytelling," where he reflected Kinder's assumption, via analysis of mass-market entertainment, that the coordinated use of storytelling across platforms can make the characters more compelling.
Henry Jenkins; The revenge of the origami unicorn
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story." Some of what I will say here will complicate this conception of a "unified and coordinated entertainment experience," as we factor in the unauthorized, grassroots expansion of the text by fans or consider the ways that franchises might value diversity over coherence in their exploration of fictional worlds.
we can see something like Dark Lord: The Rise of Darth Vader as a extension of the transmedia narrative that has grown up around Star Wars because it provides back story and insights into a central character in that saga. By comparison, a Star Wars breakfast cereal may enhance the franchise's branding but it may have limited contribution to make to our understanding of the narrative or the world of the story. The idea that Storm Troopers might be made of sugar sweet marshmellow bits probably contradicts rather than enhances the continuity and coherence of the fictional world George Lucas was creating.
Henry Jenkins states here that different forms of transmedia storytelling exist because of the outcomes that they produce. A dlc would possibly help the user uderstand the narrative better whereas a cereal would not, however a cereal would promote the game to a larger target audience.
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